Reggie Fils-Aime Nintendo of America is retiring, with Doug Bowser laying his replacement as president.
Nintendo officially announced the transfer this afternoon. After 15 years in Nintendo America, almost 13 were president and COO, Fils-Aime will retire on April 15. Nintendo from SVP of current sales and marketing, Doug Bowser, will succeed Reggie as president.
Check Reggie Fils-Aime's farewell message in the video below:
"Nintendo owns a part of my heart forever," said Fils-Aime. "It's a full thank you part – for the extremely talented people I've worked with, for the opportunity to represent such a great brand, and above all, to feel like a member of the biggest gamer community positive and persistent world. I look forward to a departure in good health and good humor, this is not a game over me, but instead of leveling up more time with my wife, family and friends. "
"I've had a great benefit for me to work with Reggie and to mentor for four years in Nintendo America," said Bowser. "And the rest, we will continue to build on its work to evolve and expand our brand, promoting the Nintendo global mission of creating a smile. There are millions more and more."
Fils-Aime has been in the public eye since the press conference E3 2004 Nintendo, where he went on stage saying "My name is Reggie. I want a ass, I have names, and we The makin & games;
Following this, Fils-Aime has been a figure that faces the public for Nintendo, often appearing in press conferences, Nintendo Directs and more. In Nintendo America, the company's presence in the United States expanded, establishing a key sales and marketing office in Redwood City, California, and the construction of a new Nintendo of America headquarters in Redmond, Washington. Fils-Aime started his career in Nintendo America in 2003 as executive vice president of sales and marketing, becoming president and COO only three years later.
In a message to fans posted on the Nintendo or America Twitter According to the account, Fils-Aime says "I wanted to come out directly to you, the Nintendo community, because there is one thing I really want to say: thank you. Thank you for your endless support, and for you A lovely love for Nintendo, and personally for giving me a Mushroom Kingdom full of incredible memories that I will never forget. "
Doug Bowser (no relative) joined Nintendo of America in May 2015 as vice president of sales. Since then, he has led the sales and marketing efforts for Nintendo Switch, which became the best selling console of 2018. Bowser was previously an executive in EA and worked in Procter and Gamble in different sales leadership roles.
"I appreciate everything Reggie has to do for Nintendo," said president Nintendo Shuntaro Furukawa. "Inside and outside a company, Reggie is called an outstanding leader. We are grateful that he leaves the business in a good way with a strong momentum. Although we will lose it and we want it best for him in his retirement, we are also proud of having a talented successor ready to take that role. Doug Bowser and the rest of the team will ensure continuous transition and continuous momentum for Nintendo. "
In recent recent Nintendo news, look at everything from last week's full-pack Nintendo Direct, including the announcement of the Nintendo Link and Awakening Change plan and Super Mario Maker 2.
Colin Stevens is a news writer for IGN, and his body was not ready for this news. Follow him on Twitter.