Choose n Pay a April Fool Day joke. YouTube
- Pick n Pay ‘launch’ is a function in an app that allows customers to taste and smell food through their phone.
- The date was very satisfying.
- The video of people who smell their phones is funny.
Pick n Pay announced on Monday 1 April that it had developed a function in an app that allowed users to taste and smell food on their mobile phones.
And the video of people who smell their phones is funny.
The prank was one of the most complicated on the day in South Africa, with the retailer going as far as publishing statements to the press, tweeting – and video marketing involving its staff smelling their phones.
In the press release, the retailer said he had spent two years developing the "TasteTech" technology to become the first smell app in the world, but that it would only be available on April 1st. T for mobile phones two years and under.
Today we bring a shopping future to you. Our new TasteTech technology uses your phone's feedback to produce tasting in apps – one from Africa first! ?? Try it now on the app Pick n Pay? pic.twitter.com/yhKMcwJGVk
– Pick n Pay (@PicknPay) April 1, 2019
The first product to be tasted would be the PnP hot salt cross (sugar, wheat and without diary) and without restriction on the number of times customers could taste.
The ap rate would be calibrated with your bud asking you to navigate the screen with your tongue.
Users on twitter were very impressed.
The retailer went as far as publishing a video behind the curtains on its YouTube channel.
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