Thursday , January 28 2021

Facebook to explain news feed algorithms decisions

Facebook i begin to explain to consumers why they see some jobs on their news feed in an attempt to make the platform easier to understand.

The social network has announced that it will start offering a tab “why do I see this post?” For users, they can click to see how Facebook algorithms decided it was a relevant job.

The website has also published an update to its advertising tools that will allow users to see more transparently how they were targeted by an on-site advertiser.

Both tools will be available from the drop down menu in the top right hand corner of any job or advert on the social media platform news menu.

The new news feed tab will show a user's recent activity that helped site algorithms to reach its decision, including any links or interactions with the mailing account and if they have a history of reading posts from the that account.

Facebook said that the new feature was designed to help users “understand better and easier manage what you see from friends, pages and groups in your news menu”.

The company also announced that it is updating its similar tool “why do I see this advert?” So users can see how advertisers can use existing customer lists to show ads to people on stage.

More explicit

Advertisers can load lists of existing customer information – such as email addresses or phone numbers – to help target their adverts.

Facebook said that this process happened without disclosing any identifiable information but added that the new tool would show more clearly how this process occurred.

Before the European Union elections take place in May, Facebook has already said that any advertisers in the EU will receive tighter checks, which will require the submission of documents confirming their identity. 39 placement, and fears of overseas intervention.

The company said that all adverts relating to politics and issues on Facebook and Instagram in the EU must be clearly labeled, including who funded the advert.

When writing on the company's blog, Facebook product manager, Ramya Sethuraman, said: “These two updates are part of our ongoing investment to give people more context and control across Facebook. We will continue to listen to your feedback and evolve these features over time. ”

The announcement follows the recognition of founder and CEO Mark Zuckerberg that social media needs more regulation.

In an article published online in the Washington Post over the weekend, Zuckerberg said that governments and regulators needed to have a “more active role” and to believe that four new areas – harmful content, election integrity – needed new regulation. , privacy and data portability.

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